3.24.2015

Rethinking the Business Card: Lavender Shortbread

I have never felt more professional than a year and a half ago when I cracked open my brand new box of business cards right before Texas Style Council in 2013. Like let's pop bottles, this girl is fancy.

After the conference, I used the remaining cards sparingly-- stuck a few in each bag I owned, used them in my make up routine (ya, know the normal stuff), but for the most part they stayed stuffed in a  drawer. In preparation for 2015 TxSC, I pulled out the remaining cards and found a little surprise... everyone else's card that had been given to me during the conference. Cool Meg, that was NOT what people wanted done with their cards... the least you could have done was go all Working Girl and use a rolodex or something.

Anyway the great business card find of 2015 got me thinking about the purpose of a business card, and how the 20 cards I had left weren't serving as the connection I wanted to make with people. So I remixed the idea of a traditional business card for TxSC 2015. I made cookies.



I each connection I made with someone to be met with a small act of service and a treat. After reading Shauna Niequist's post to "burn the candles". I wanted to give people the opportunity to enjoy something right there in the moment and these AMAZING Lavender Shortbread cookies fit the bill.

I packaged each cookie in a simple white paper bag with a kool-aid dip dyed card on the front, my social media handle scrawled on the front, and closed each card and bag with washi tape ('cause #pinterest).

I was so much cooler with cookies. I mean I am/was still super awkward, but I like actually approached people (especially ones I would normaly just admire from a far-- Jen, Caroline, Julie, Jess, Carli) and shared my treat with people and made a small connection. I'm not saying that I will go to all networking events with a tray of cookies (although I really am thinking it should be my thing), but I will say I think I found something that works for this introvert living an extraverted life. Also you should make these cookies for your self because they are really delish.
   
Original recipe from Mountain Mama Cooks via Buzz Feed

1/2 cup powdered sugar 
2 teaspoons dired lavender 
zest of 1 lemon 
1 cup of softened butter 
2 1/4 cup flour 
1/4 teaspoon salt 
course sugar to top

In a food processor or blender combine sugar, lavender and lemon zest. Add softened butter and sugar mixture to a mixing bowl and combine. Slowly add flour and salt until combined. The dough will be slightly crumbly. Using parchment paper, roll the dough into a 8 inch log and chill for at least 4 hours, but preferably over night. 
Preheat oven to 350 degrees. After thoroughly chilled, slice into 1/4 inch sections and place on a parchment lined baking sheet. Top with course sugar. Bake for 12-15 minutes or until slightly browned on the edges.

12 comments:

Leah Richardson said...

Meg,

Your cookies were a hit and a such a cute idea! It was a pleasure to meet you at TxSC. Thanks for stopping by the Tagspire table! :)

Leah

The Queen said...

I'll take an order of 150. :) So so proud of you!

Hill said...

What a great idea! I might have to steal this for any future less stuffy networking events I attend

Lindsay @ Trial By Sapphire said...

GENIUS!

Kathleen said...

So cute! I bet you were totally memorable after that. What a fun and yummy business card! :)

Also, I'm making those shortbread cookies asap. Shortbread cookies are my fav!

Fancy Ashley said...

LOVEEEEE this idea!!!!! Cant wait to make these cookies!!!! XO

Elle Sees said...

super cute idea!! i need something cute to stand out! :)

gmontalvo13 said...

What a nice treat! You is fancy, girl! :)

Something Gold, Something Blue said...

What a sweet idea! So unique and yummy! I can't wait to try out this recipe!!

Domesticable said...

Mmmm. "Here's my cookie. I mean card". Love these. Very unique and pretty.

Whitney H said...

"I'm not a food blogger, I just really like cookies."

You're the best. This idea is genius. GENIUS.

Morgan Novy said...

I love this! Shortbread cookies are the best :)